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London
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Marketing
Careers Site Advertising End Date
04 Jul 2022
About The Role

At F1, we are continually driving further to deliver the same end goal; to unleash the greatest racing spectacle on the planet.

So that we can reach these elite-level standards, Formula 1 are seeking a Digital Analyst who can deliver the best-in-class analytics and provide recommendations to improve the effectiveness of F1 digital platforms.

Reporting into the Head of Fan Strategy and Planning, we are looking for someone who has outstanding attention to detail skills as well as the ability to manage complex sets of data from a variety of tools and create actionable insights.

 

Main Duties and Responsibilities

  • Own the reporting structure for digital analytics, performance marketing and creating the reports for senior management

  • Deliver best in class forecasting and market sizing for the OTT service. Provide recommendations to improve the pricing, retention, and acquisition

  • Drive business value and action from your analysis, from leading business meetings and capturing requirements to presenting clear and compelling stories with actionable recommendations

  • Creating performance dashboards and reporting functionality on customer behaviour and campaign performance to support the marketing and product teams using data visualisation tools

  • Support creation of LTV and Churn models

  • Evaluate product & campaigns engagement and measure success/ROI

  • Run Econometrics analysis and media mix modelling

  • Lead conversations with Product and Technology teams, ensuring we are capturing, ingesting, and surfacing the right data to enable reporting and analytics, as well as Marketing utilisation of valuable audience data and customer interactions

  • Working with the technical teams on the implementation of the marketing analytics tools

For further information, please view Additional Information.

About You

Essential:

  • Extensive experience in marketing analytics role – client or agency side – ideally managing subscription services

  • Ability to understand data to drive changes in customer behaviours

  • Attention to detail and high levels of accuracy

  • Marketing Analytics, SQL, Data, Insight, Tableau, Google Analytics

  • Able to prioritise workload in a high output environment

  • Able to filter high volumes of information to focus on key insights

  • Ability to Navigate imperfect data sets and complexity/ambiguity of analysis to derive clear insights and actionable results

  • Storytelling abilities through data

  • Personable with ability to persuade and influence stakeholders

  • Collaborative and influential communicator in-person and virtually

  • Display self-motivation and a self-starter mentality

  • Inquisitive personality and able to draw inspiration and recommendations from external sources
  •  Ability to work in a matrix environment with different stakeholders

Desirable:
  • Experience from sports, telecoms, financial services, or entertainment business

  • Able to use Python and Air coding

As a united team we achieve great things together. Are you ready to unleash and develop your potential at F1?

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